iEveEra payperclick PPC model of internet advertising, a publisher is compensated each time an advertisement link is "clicked" on. PPC is also referred to as the cost-per-click (CPC) model. Search engines like Google and social media platforms are the main providers of the pay-per-click business (e.g., Facebook). The flat-rate PPC model is the most popular type of model because it ensures that advertisers will not be surprised with a high bill every month

As digital platforms have become more and more integrated into marketing strategies and daily life, and as more people use digital devices instead of going to physical stores, these campaigns have become more and more common. iEveEra Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms