In the ever-evolving landscape of business and marketing, one demographic has become a focal point for brands looking to secure their future: Generation Z, often referred to as Gen Z. Born between the mid-1990s and the early 2010s, this generation has grown up in a world saturated with emerging technologies. They are digital natives, and their preferences and behaviors are shaping the future of marketing and branding. Here, we explore why it's crucial for brands to attract Gen Z with the help of emerging technologies. Here, we explore why it's crucial for brands to attract Gen Z with the help of emerging technologies.